Why OEM digital retailing is becoming so important

Motoinsight has helped numerous automakers build bespoke digital solutions for everything from lease retention to luxury car purchases, and the most recent milestone in this technological revolution is the all-new digital retailing solution we’ve built with Volkswagen.

OEM digital retailing solutions like the one developed with Volkswagen offer customers a unified sales process from the top-down. We in the industry take for granted the relationship between the manufacturer and the dealership, but it can be a confusing misadventure for consumers who just want to be able to buy a new car without learning terms like “tier 1” and “PMA.”

Now, a car buyer can transition from researching the OEM website to buying from a local dealer so seamlessly that they won’t even notice the jump. That’s what “digital” means today: it’s no longer a term that describes something confusing and high-tech, but instead a phrase that makes things easier and more intuitive. That’s what automakers like Volkswagen understand, and what Motoinsight provides.



It’s not just about the customers. Not only is Volkswagen creating a new standard for the car purchase, but they’re also offering an easier and more cost-effective solution to their dealers by turning the simplicity of the process into major benefits for its users. Here’s a little of what VW stores can expect in the coming months:

• Direct Linking to VW.ca: Dealership inventory is visible and searchable from the manufacturer’s website for easy purchases.
• Proprietary Integrations: Direct integration with the dealership CRM means easy, automatic credit application approval through the OEM credit portal.
• Super Leads: Customers who engage in digital retail convert to sales more often than other e-leads.
• Online & In-Store Experience: Customers get a consistent purchase experience online and in-store.

Digital retailing has always been about creating a future of car sales that works better for buyers and dealers alike. It’s not hard to see the advantages that digital retailing at the dealer level alone can create, but the seamless integration of tier 1 infrastructure takes those benefits and puts them into overdrive.

We all know that the automotive industry is a pretty complicated place; the network of expectations and requirements that connects consumers, dealers, lenders, and OEMs together is anything but transparent. None of that matters, though, when it’s all connected by a system designed for simplicity.

Since 2011, Motoinsight has been working with dealerships and OEMs to realize a new vision for the automotive industry through our leading solutions including MotoCommerce. If you’re ready to find out how your dealership can thrive in the digital future, visit
motoinsight.com. Let’s redefine automotive retail, together.